Google will now use html title tag 87 % of the time

Html title tag plays an important role in google search result pages but some people mostly non-seo bloggers don’t have the knowledge of these terms and they leave these title tag empty or half-filled or the same title throughout the website. But it should be unique for every page of our website. Google which is using 80% title elements will now use around 87% of the time.

A question can come in the mind why not 100 % ? For the remaining 13%  google listed the following reasons :

  • Half-empty titles (” | Site Name”)  – Product or service name is missing
  • Obsolete titles (“2020 admissions criteria – University of Awesome”) – 2020 will be replaced with 2021
  • Inaccurate titles (“Giant stuffed animals, teddy bears, polar bears – Site Name”)
  • Micro-boilerplate titles (“My so-called amazing TV show,” where the same title is used for multiple pages about different seasons)

More information can be found at https://developers.google.com/search/blog/2021/09/more-info-about-titles

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