Html title tag plays an important role in google search result pages but some people mostly non-seo bloggers don’t have the knowledge of these terms and they leave these title tag empty or half-filled or the same title throughout the website. But it should be unique for every page of our website. Google which is using 80% title elements will now use around 87% of the time.
A question can come in the mind why not 100 % ? For the remaining 13% google listed the following reasons :
- Half-empty titles (” | Site Name”) – Product or service name is missing
- Obsolete titles (“2020 admissions criteria – University of Awesome”) – 2020 will be replaced with 2021
- Inaccurate titles (“Giant stuffed animals, teddy bears, polar bears – Site Name”)
- Micro-boilerplate titles (“My so-called amazing TV show,” where the same title is used for multiple pages about different seasons)
More information can be found at https://developers.google.com/search/blog/2021/09/more-info-about-titles