Nowadays; blogging becomes very popular because it is a mainstream source of information. Through the source of blogging, companies can keep their customers up-to-date with their products or services information and also visitors can interact via comments. An individual can also earn money through blogging. The more people visit your blog, the more publicity and trust you get for your brand. Did you know how we could earn money through blogging? Once your blog gets enough attention and fans, you can look into ways of monetizing your blog. Through the blog, we can offer our services and sell products to customers. Now the question comes which blogging platform to choose :
- If you want to earn money from your blog then choose WordPress
- If your business comes under lifestyle, fashion or glamour category then start your “blog” on Instagram.
- If you’re in business, share your blog posts on LinkedIn as well as on your company’s official blog.
- Facebook Pages is the biggest platform among all social media channels where most of the audience live and spend most of their time.
Now let us talk about the top 5 blogging platforms in detail :
WordPress: It is an open-source software which we can use to create a beautiful website, blog or app. It is the world’s most popular blogging software. It allows us to build our website or blog within minutes. It is a self hosted solution which means you need to sign up with WordPress hosting provider. It gives control of every aspect of our website. It manages our own website and it comes with a bit learning curve. It is free of cost only we need to have a domain name for this website.
Blogger: Blogger is a free blogging service provided by goggle. It offers a quick and easy way to create a blog for all users. It is one of the easiest platforms. It was launched in 1999 by Pyra labs. In 2003, Google acquired blogger and redesigned it as a product which we are known today. We only need a Google account to start a free blog on blogger. It is free of cost and very easy to use and does not require any technical skills. This does not receive any frequent updates or new features.
Tumblr: Tumblr is quite different from other forms of blogging platforms. It is free with its subdomain. We can also connect a premium custom domain name. This is very easy to set up and use. It makes quick blog videos, GIF’s, images and audio formats. This comes with a limited set of features that we can extend as our blog grows. There are many themes in this app, but they cannot offer additional features.
Medium: Medium was launched in 2012.It has grown into a community of writers, bloggers, journalists and experts. It has limited social networking features, so it is easy to use. It works like a social networking site in which we can create an account and publish our articles. It does not require any coding skills. In this, the writer can focus on writing the content instead of designing a website. Its features are very limited in terms of design or building a brand. We cannot use our own domain name. It is very attractive and this costs nothing.
Wix: Wix is a platform used to build websites. It offers plans for small business to build websites using drag and drop tools. We can also add a blog in our website by adding the Wix blog app. It was founded in 2006 where anyone can create their beautiful website. It does not need any coding skills. Its setup is very easy and quick. Its third party apps are limited. Once we choose a template we cannot change it. Its features do not match with other platforms .It is free of cost, we can use custom domain with price in it.
This is our list of top 5 blogging platforms. We can use these blogging platforms according to need in our business.
Other blogging platforms
Squarespace: Squarespace is a website building service that allows us to create beautiful websites which is easy to drag and drop tools. It focuses on small business owners who are looking for an easy way to create an online presence. It was started in 2003.This has beautiful designed templates. It is very simple and easy to use for the beginners. It is limited to the features built into their platform. It has different pricing plans for different websites and online stores.